Back in February 2020, I authored a guest blog post for Forbes Technology Council about empowered product teams in B2B enterprise SaaS start-ups. The post covers why product teams often have a different evolution in B2B SaaS start-ups compared to B2C start-ups.
The ideal situation is that product teams are empowered from the get-go, which is more natural in a B2C start-up due to the larger addressable market of users, a less complex sales cycle and the opportunity to perform iterative A/B testing using clickable prototypes and concierge MVPs. In my experience of B2B enterprise SaaS startups, it’s more common for product teams to be established when the business is starting to scale-up beyond their early adopter customers, so a product team is either non-existent in the early days or they are delivery or feature teams.
I illustrated how a product team typically evolves as a B2B enterprise SaaS start-up matures and a potential pitfall in that journey. The purpose of the post is to acknowledge that the World is not always ideal, to highlight to B2B enterprise SaaS founders the importance of achieving an empowered product team, to give them insight into where they might be in their product team evolution journey and to warn them of a pitfall that will erode the value of the product team and likely lead to product talent leaving the business.
The post prompted some great discussions with fellow product professionals and I’d love that conversation to continue, so please leave your comments below!
You can read the full post here.